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# Lower Cross

## Sitemaps
[XML Sitemap](https://lowercross.com/sitemap_index.xml): Includes all crawlable and indexable pages.

## Pages
- [Home](https://lowercross.com/): Logos represent brands our team has worked with through current and prior engagements in media, ecommerce, and digital strategy.

# Lower Cross

> A digital growth management and strategy firm specializing in paid media, creative production, and performance for direct-to-consumer (DTC) brands and private equity portfolio companies in the $5M-$250M revenue range.

## About

Lower Cross is a senior-only digital firm founded by Jonathan Geller, who previously founded and sold Boy Genius Report (BGR) to Penske Media. The firm operates on a high-touch, strategic partnership model with a select number of clients rather than high-volume account management.

## Key Facts

- Over $600 million in managed advertising spend
- Senior-only team structure (no junior account managers or coordinators)
- Monthly retainer + performance participation
- Specialization in DTC brand scaling and PE portfolio company growth acceleration 

## Services

### Paid Media Management
Full-service management of paid advertising across Meta (Facebook/Instagram), Google (Search, Shopping, YouTube, Performance Max), TikTok, and emerging platforms. Focus on efficiency at scale, creative testing frameworks, and measurement in post-iOS attribution environments.

### PE Portfolio Company Services
Growth acceleration for newly acquired portfolio companies, standardized reporting across holdings, rapid audit and optimization of existing paid media programs, and transition management from in-house or incumbent agencies.

### DTC Brand Scaling
Strategic paid media for direct-to-consumer brands looking to scale profitably, including creative strategy, audience development, and full-funnel measurement.

## Ideal Clients

- Private equity firms with consumer-focused portfolio companies
- DTC brands generating $5M-$250M in annual revenue
- Companies seeking senior strategic partnership rather than vendor relationship
- Brands prioritizing profitable growth over vanity metrics

## Founder

Jonathan Geller is the Founder and CEO of Lower Cross. He founded Boy Genius Report (BGR) and sold it to Penske Media in 2010. He has generated billions in revenue across ecommerce and media. He maintains deep relationships within the private equity ecosystem and brings both operator and advisor experience to client engagements.

## Contact

- Website: https://lowercross.com
- Email: j.geller@lowercross.com

## Location

Greenwich, Connecticut, United States