We embed inside your P&L and grow contribution margin — not your agency’s retainer
Senior operators only
Meta, Google, creative, and attribution in harmony
$2.5B+ in brand revenue
Logos represent brands our team has worked with through current and prior engagements in media, ecommerce, and digital strategy.
The agency model is broken.
I founded Lower Cross to help amazing businesses do better.
When you work with Lower Cross, you work directly with me and senior operators who’ve driven growth for some of the most successful brands in the world. There are no layers of middle management, just high caliber talent focused on one shared goal.
Based in Greenwich, CT, we partner with founder-led brands, business leaders, and PE portfolios to outhink and outperform their competition.
Everything we do has a singular goal: Sustainable, scalable revenue growth.
We design the full growth architecture, not isolated tactics. This includes market positioning, audience segmentation, channel mix, and capital allocation decisions tied directly to business goals. Our work focuses on where incremental dollars actually create value. That means defining scaling thresholds, identifying constraint points, and building frameworks that allow growth to accelerate without breaking margin, operations, or brand.
We manage paid media across Meta, Google, YouTube, and emerging platforms with a clear focus on quantitative performance, not surface-level ROAS. Every campaign is structured around contribution, efficiency at scale, and signal quality. Budgets are moved dynamically based on real performance, with disciplined testing, clear kill criteria, and aggressive reallocation toward what is working.
Creative is the primary lever of scale, not an afterthought. We develop messaging systems, hooks, formats, and angles that are designed to perform across the full funnel. Performance data informs every creative decision. We analyze what is actually driving attention, engagement, and conversion, then translate those insights into repeatable briefs and production direction that compounds over time.
We build lifecycle systems that turn acquisition into significant revenue. This includes segmentation, flows, campaigns, and messaging designed to increase lifetime value and reduce reliance on paid acquisition. Retention is treated as a profit center, not a support channel. Our approach focuses on improving payback periods, increasing repeat purchase behavior, and creating leverage across the entire growth system.
Built For Scale
CEO of Jacob & Co.
Writer
Editor
CEO of Jacob & Co.
Writer
Editor
Most marketing platforms are designed to justify spend. Our proprietary intelligence layer unifies performance data, attribution signals, and financial metrics into a single system built for contribution margin, not vanity metrics.
It surfaces wasted spend in real-time, identifies true incrementality across channels, and translates complex data into capital allocation decisions.
Investment-grade visibility into what’s working, what’s not, and where your next dollar of profit lives.
We’ve helped leading brands cut 26% of marketing waste in the first 30 days, and turn inefficient spend into profit growth.
Talk to a senior-led team that delivers transparency, precision, and results.
