Lower Cross Start a conversation

About Lower Cross

Media, marketing, commerce. Applied to your next decision.

A private growth office for leaders who want senior experience connected directly to the work. Based in Greenwich, Connecticut. Working across North America.

Talk to the team ↗Jonathan GellerZach EpsteinBlakeFounders and operators, not account managers

As featured in

The Wall Street JournalAd AgeTechCrunchTechCrunchFox NewsCNBCAdweekForbesFortuneThe New York TimesTODAYNBCGood Morning AmericaGreenwich TimeBloombergCNN

We bring senior judgment to your highest-stakes growth decisions, then own the execution and the outcome.

Independent thinking.Senior judgment.Senior execution.
Media
$750M+Media investment managed against margin
Revenue
$2B+Aggregate sales generated for the brands we've worked with
Experience
20+Years building and growing digital businesses
Accountability
1Senior team, accountable for the whole system

Certified partners

Google Partner
Meta Business Partner
Shopify Partners
Klaviyo Partner

Why Lower Cross exists

The people setting the strategy should help make it happen.

Jonathan Geller founded Lower Cross after more than twenty years building and advising businesses across technology, media, luxury, private equity, and ecommerce. The idea is straightforward: bring experienced people closer to the decisions.

Work directly with founders and leadership teams. We connect strategy, creative, media, commerce, and intelligence around what the business needs to achieve. From the first conversation through the operating decisions that follow.

Senior leadership

Our Executive Team

Operators, strategists, and builders with decades of experience across technology, media, commerce, luxury, and private equity. We have built businesses, scaled brands, and advised the people who lead them.

Jonathan Geller, Founder & CEO
Founder & CEO

Jonathan Geller

A serial founder and operator across technology, private equity, luxury, media, and entertainment. Jonathan built BGR into one of the largest media properties in the world and pioneered editorial commerce. Named to Forbes 30 Under 30 in 2016, his commentary has appeared in The Wall Street Journal, Bloomberg, CNBC, CNN, and Fox News.

Email Jonathan
Zach Epstein, Chief Operating Officer
Chief Operating Officer

Zach Epstein

An operations and strategy leader with more than 25 years in marketing, business development, technology, and media. Zach helped run BGR's day-to-day operations and has advised major technology brands. He brings the operational experience to turn ambitious plans into consistent execution.

Email Zach

Founder & CEO

Jonathan Geller

An operator first. Two decades building and advising digital businesses, trusted by founders, global brands, and cultural icons.

Meet the firm ↗
Jonathan Geller, Founder and CEO
Experience20+Years building and advising digital businesses
Revenue$2B+Sales generated for the brands he has worked with
Recognition30 Under 30Forbes, Media

In their words.

Partners, clients, and collaborators on working with Jonathan.

▶

“Jonathan Geller is a savant. A tech freak genius.”

Pharrell WilliamsMusician & icon
Jacob Arabo

“Jonathan sees things before anyone else does. That’s what makes him a force in digital.”

Jacob AraboCEO, Jacob & Co.Jacob & Co.
★★★★★
“Meteoric rise and success.”
Todd OgasawaraWriter
★★★★★
Built “one of the top 25 most influential content destinations in the world.”
Andrew BenkovicEditor

How we hold ourselves

01

Authenticity

We say what the numbers say, with advice given the way an owner would want to hear it.

02

Accountability

The partners who diagnose the problem stay on the business. One team, one plan, definitions agreed upon up front.

03

Results

Measured against your core business goals and KPIs, such as contribution margin and enterprise value.

Let’s build.

Tell us what you're building, what needs to change, and we’ll take a look.

$2B+Sales generated for brands we’ve worked with
$750M+Media managed against margin
20+Years building and operating
Google PartnerMeta Business PartnerShopify PartnersKlaviyo Partner
Start a conversation

Your next inflection point starts here

I'm reaching out as
As featured in
The Wall Street Journal
The New York Times
Bloomberg
CNBC
Forbes
Fortune
Ad Age
Adweek
Lower Cross Start a conversation
Expertise↗Who we help↗Work↗Medallion↗The firm↗Perspectives↗Start a conversation ↗

About Lower Cross

Media, marketing, commerce. Applied to your next decision.

A private growth office for leaders who want senior experience connected directly to the work. Based in Greenwich, Connecticut. Working across North America.

Talk to the team ↗Jonathan GellerZach EpsteinBlakeFounders and operators, not account managers

As featured in

The Wall Street JournalAd AgeTechCrunchTechCrunchFox NewsCNBCAdweekForbesFortuneThe New York TimesTODAYNBCGood Morning AmericaGreenwich TimeBloombergCNN

We bring senior judgment to your highest-stakes growth decisions, then own the execution and the outcome.

Independent thinking.Senior judgment.Senior execution.
Media
$750M+Media investment managed against margin
Revenue
$2B+Aggregate sales generated for the brands we've worked with
Experience
20+Years building and growing digital businesses
Accountability
1Senior team, accountable for the whole system

Certified partners

Google Partner
Meta Business Partner
Shopify Partners
Klaviyo Partner

Why Lower Cross exists

The people setting the strategy should help make it happen.

Jonathan Geller founded Lower Cross after more than twenty years building and advising businesses across technology, media, luxury, private equity, and ecommerce. The idea is straightforward: bring experienced people closer to the decisions.

Work directly with founders and leadership teams. We connect strategy, creative, media, commerce, and intelligence around what the business needs to achieve. From the first conversation through the operating decisions that follow.

Senior leadership

Our Executive Team

Operators, strategists, and builders with decades of experience across technology, media, commerce, luxury, and private equity. We have built businesses, scaled brands, and advised the people who lead them.

Jonathan Geller, Founder & CEO
Founder & CEO

Jonathan Geller

A serial founder and operator across technology, private equity, luxury, media, and entertainment. Jonathan built BGR into one of the largest media properties in the world and pioneered editorial commerce. Named to Forbes 30 Under 30 in 2016, his commentary has appeared in The Wall Street Journal, Bloomberg, CNBC, CNN, and Fox News.

Email Jonathan
Zach Epstein, Chief Operating Officer
Chief Operating Officer

Zach Epstein

An operations and strategy leader with more than 25 years in marketing, business development, technology, and media. Zach helped run BGR's day-to-day operations and has advised major technology brands. He brings the operational experience to turn ambitious plans into consistent execution.

Email Zach

Founder & CEO

Jonathan Geller

An operator first. Two decades building and advising digital businesses, trusted by founders, global brands, and cultural icons.

Meet the firm ↗
Jonathan Geller, Founder and CEO
Experience20+Years building and advising digital businesses
Revenue$2B+Sales generated for the brands he has worked with
Recognition30 Under 30Forbes, Media

In their words.

Partners, clients, and collaborators on working with Jonathan.

▶

“Jonathan Geller is a savant. A tech freak genius.”

Pharrell WilliamsMusician & icon
Jacob Arabo

“Jonathan sees things before anyone else does. That’s what makes him a force in digital.”

Jacob AraboCEO, Jacob & Co.Jacob & Co.
★★★★★
“Meteoric rise and success.”
Todd OgasawaraWriter
★★★★★
Built “one of the top 25 most influential content destinations in the world.”
Andrew BenkovicEditor

How we hold ourselves

01

Authenticity

We say what the numbers say, with advice given the way an owner would want to hear it.

02

Accountability

The partners who diagnose the problem stay on the business. One team, one plan, definitions agreed upon up front.

03

Results

Measured against your core business goals and KPIs, such as contribution margin and enterprise value.

Let’s build.

Tell us what you're building, what needs to change, and we’ll take a look.

$2B+Sales generated for brands we’ve worked with
$750M+Media managed against margin
20+Years building and operating
Google PartnerMeta Business PartnerShopify PartnersKlaviyo Partner
Start a conversation

Your next inflection point starts here

I'm reaching out as
As featured in
The Wall Street Journal
The New York Times
Bloomberg
CNBC
Forbes
Fortune
Ad Age
Adweek