Lower Cross intelligence

Every dollar. Every sale.One platform that powers your growth.

Medallion connects your store, ad accounts, email, and finance data, settles the disagreements between them, and hands you one honest view of the business. Then an operator turns it into the next move.

See it on your numbers ↗ Explore the screens

Built with founders behind $2B+ in sales

Connects to Shopify

+ More

Inside the product

Every screen built for the person making the call.

Live

The morning read.

One screen tells the team if the plan is on track and which move comes next. Problems surface the day they start, not at the monthly review.

1Action banner with the single most important move

2KPIs against goal, week over week

3Change-log annotations pinned to the trend

Live product screens shown with a sample brand and illustrative data.

What Medallion does.

Explore Medallion ↗

ShopifyMetaGoogleKlaviyoGA4

One reconciled view

Reconciles every source

Shopify, ad platforms, attribution, and email in one view, with definitions agreed up front.

Revenue$4.82M

Media$1.50M

COGS & fees$1.39M

Contribution$1.93M

Shows the real economics

Revenue down to contribution margin, so spend is judged by what it earns.

Decision · 014Approved

Shift 12% into retention flows

Owner
Growth leadReview
Oct 14

Logs every decision

Each recommendation has an owner, a metric, and a date to review it.

This week

MonPacing review✓

WedCreative read✓

FriDecision log

Runs the weekly cadence

A fixed rhythm of reviews keeps the plan moving and the team accountable.

Hook A · product demo+38%

Hook B · founder story+21%

Hook C · UGC review+12%

Learns from creative

Tests are tracked by idea, not just format, so the next brief is better.

Board summary · Q3Contribution up 22% on flat spend. Two decisions for review.

Writes the board pack

Clear, P&L-level reporting for owners, boards, and deal teams.

Next-dollar forecast

Forecasts the plan

Scenario models show what the next dollar of spend is likely to return before it goes out.

Retention flow above targetOn track

Meta CAC down 9% week over weekWin

Checkout CVR up 0.4 ptsWin

Flags what changed

Automatic alerts when acquisition cost, conversion, or retention move outside the plan.

Built around decisions

Where should the next growth dollar go?

Revenue, spend, and attribution tools answer different questions. Treating them as interchangeable creates confusion. Medallion names the source of truth for every class of decision.

Decision threshold / Live

Business recordRevenue & ordersWhat did the business sell?Source: Shopify

InvestmentMedia spendWhat did we invest?Source: Platform APIs

AttributionDemand movementWhat moved and why?Source: Independent model

EconomicsContribution & cohort valueWas the growth worth buying?Source: P&L

1Operator judgment2Decision3Owner4Next review

The questions that matter

See beyond the channel report.

Acquisition

Are we buying customers the business can afford?

Connect acquisition cost to order economics and payback, cohort by cohort.

Growth quality

Is revenue growth translating into a healthier business?

Read revenue alongside contribution, customer value, and operating context.

Allocation

Where should we invest, test, or pull back?

Use several sources of evidence and define what would change the decision.

The human part matters

Intelligence. With an operator attached.

Data becomes useful when someone can interpret the context, make the call, and carry it into the work. That is why Medallion sits inside the Lower Cross operating relationship, not beside it.