Days 01-30Make the first moves.
Establish the baseline, identify immediate improvements, and set priorities with leadership.
01
Performance media & acquisition
Are we buying customers the business can afford?
Meta, Google, TikTok, retail media, and emerging channels, run against payback rather than platform-reported ROAS. Cold-traffic acquisition with discipline; spend moves weekly, at the speed of the signal.
+Channel strategy and investment discipline
+Cold-traffic acquisition and audience architecture
+Independent attribution and incrementality reads
+Weekly allocation against contribution
02
Creative strategy & production
Does the work sell, and do we know why?
Distinctive, repeatable, commercially effective creative organized by customer tension, promise, proof, format, and offer. A learning system that survives the campaign, not a volume game.
+Messaging, concept, and offer architecture
+Performance creative production and testing rhythm
+Creative taxonomy and reusable learning
+Landing and conversion experience
03
Competitive insight & analysis
Where is the opening in the market?
Competitors’ positioning, advertising, offers, and shopping experiences, studied to find openings for strategy and testing. The findings feed the brief, the media plan, and the offer.
+Positioning and messaging audits
+Ad library and creative research
+Offer, pricing, and promotion benchmarks
+Shopping-experience teardowns
04
Website & product-page design
Does the page keep the ad’s promise?
Sites, landing pages, and product pages that connect the advertising promise to the purchase experience, built to load fast, answer the buying question, and measure cleanly.
+Shopify builds and migrations
+Campaign landing pages
+Product-detail pages that answer the buying question
+Speed, accessibility, and tracking
05
Conversion & profit optimization
Is revenue growth making the business healthier?
Contribution-margin led growth. We put the economics in the brief: offers, order value, pricing, discounting, acquisition cost, and payback reviewed together to define where growth is worth buying.
+Contribution margin and unit economics
+Offer, pricing, and AOV architecture
+Discount and promotion discipline
+Commerce platform and conversion economics
06
Email, SMS & retention
Are we earning the next order?
Flows, campaigns, and segmentation focused on the moments that move repeat purchase and customer value. Klaviyo, Attentive, and the commerce stack, connected to the acquisition promise.
+Lifecycle architecture and segmentation
+Email and SMS program operation
+Retention economics and cohort value
+Post-purchase and subscription design
07
Brand & positioning
Why should the right customer choose you?
Who the brand is for, what it promises, and why it wins, sharpened into messaging every channel can use, from the first ad to the post-purchase email.
+Audience and category definition
+Brand promise and proof points
+Messaging hierarchy for every channel
+Voice and creative guidelines
08
Analytics & measurement
What is true, and what do we do about it?
Medallion assigns every source its job—Shopify for revenue, platform APIs for spend, an independent model for attribution, the P&L for contribution—and puts an operator on the decision.
+One source of truth across systems
+Attribution, MER, and blended reads
+Decision → owner → next review
+Board- and investor-ready reporting
Certified partners
Let’s build.
Tell us what you're building, what needs to change, and we’ll take a look.
$2B+Sales generated for brands we’ve worked with
$750M+Media managed against margin
20+Years building and operating
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