From global powerhouses and household names to ambitious challengers.
Brands our team has worked with through current and prior engagements.
A new growth system for a $50M GMV company
Site migrationPaid mediaLifecycleEcommerceDigital strategy supporting a $20M Series A
RevenueStrategyPaid mediaLifecycleA profitable new acquisition channel
RevenueChannel strategyCreativeMediaA 400% sales surge for a luxury fashion company
RevenueMediaCreativeLifecycleRebuilding Meta as a profitable channel
Average contract valueMedia rebuildOfferLead qualitySmart home — Growth system
Paid mediaLifecycleEcommerceA new growth system for a $50M GMV company
A connected hardware and accessories brand with stalled growth needed a paid media reset and a commerce platform built for its next stage.
YoY revenue
Email strategy
Site migration
The constraint
A connected hardware and accessories brand at roughly $50M GMV had stalled. Paid media was reported as efficient by the platforms while blended growth was flat, and the commerce platform could not support the next stage.
The action
Lower Cross reset paid media against payback, rebuilt email strategy on Klaviyo, and led the migration to Shopify with conversion economics in the brief.
The operating lesson
Platform-reported efficiency and business growth are different questions. Reconcile them before scaling spend.
Real estate — Acceleration
StrategyPaid mediaLifecycleDigital strategy supporting a $20M Series A
A premier real estate services business backed by Ryan Serhant needed an operating partner for its next stage of growth.
Contribution margin
Email and SMS
Revenue
The constraint
A premier real estate services business backed by Ryan Serhant needed an operating partner through a $20M Series A: a growth narrative for investors and the execution to back it.
The action
Growth strategy, paid media, and lifecycle were run as one agenda, with contribution margin as the operating measure the board could trust.
The operating lesson
Investors fund a system, not a channel. Build the reconciled view first; the story writes itself from it.
Consumables — Acceleration
Channel strategyCreativeMediaA profitable new acquisition channel
As organic buzz declined, Lower Cross launched a new paid acquisition channel with immediate profitability.
Channel growth
Profit per session
Revenue
The constraint
A functional consumables brand had grown on organic buzz. As it declined, the business needed a new acquisition channel that was profitable from the first week, not after a learning period.
The action
Channel strategy, creative, and media were built together around a profit-per-session target, with compliance-aware creative and a tight testing rhythm.
The operating lesson
New channels are launched against profit, not reach. Define the number that would stop the test before it starts.
Apparel — Turnaround
MediaCreativeLifecycleA 400% sales surge for a luxury fashion company
A slow-fashion brand facing declining new customers and rising acquisition costs needed a 90-day performance turnaround.
Turnaround period
Email and SMS
Revenue
The constraint
A slow-fashion brand faced declining new customers and rising acquisition costs, with a 90-day window to turn performance before the season.
The action
Media, creative, and lifecycle were rebuilt in sequence: offer and creative first, media architecture second, email and SMS to capture and retain the demand created.
The operating lesson
Turnarounds are sequencing problems. Fix what the media is selling before you fix how it is bought.
Private equity — Turnaround
Media rebuildOfferLead qualityRebuilding Meta as a profitable channel
A Northeast construction group needed Meta to create profitable new business—not simply more leads.
ROAS
Revenue
Average contract value
The constraint
A Northeast construction group under private-equity ownership needed Meta to create profitable new business, not simply more leads for the sales team to work.
The action
The channel was rebuilt around offer and lead quality: audience architecture, creative built for the buyer, and reporting tied to contract value rather than cost per lead.
The operating lesson
Lead volume is a vanity metric in high-ticket services. Optimize to contract value and the channel changes character.
Selected creative
Attention is
only the start.
Performance and brand creative that speaks directly to your ideal customer avatar.
Let’s build.
Tell us what you're building, what needs to change, and we’ll take a look.
